Visit the food court at any shopping mall in the country any day – especially in the evening – and you are likely to find it packed with diners spilling onto plastic seats with their burgers, burritos and buffalo wings. Despite repeated warnings against junk food, there is no let down in the footfall at these places.
This is hardly surprising, considering that millennial shoppers prioritise eating out over buying new trainers, as a report by property consultant JLL and the International Council of Shopping Centres pointed out recently. It predicts that cafes and restaurants in Abu Dhabi and Dubai could make up about 30 per cent of shopping space by 2025, topping the global average.
We asked 3,163 TaskSpotting users for their opinions on this issue. TaskSpotting describes itself as the region’s only advocate marketing platform and pitches our questions to its app community who typically engage with brands to create content and share feedback.
The majority of our data pool say they dine at shopping malls regularly. However, quite a few said that even a new restaurant would not tempt them to visit a mall, although they are not necessarily disinterested in shopping: over 80 per cent said they preferred to shop online.
