It’s official. Modest fashion has made its way into the mainstream. In the last couple of weeks, we’ve seen hijab-clad models walking the runways at Paris Fashion Week and Nike announcing that it has developed a dedicated Nike Pro Hijab. And now, The Modist, an online site dedicated to modest attire, has gone live. The platform is dedicated to women who want to “express their style in a contemporary, fashionable, yet modest manner”.
Offering shipping to over 100 countries, The Modist currently offers over 75 ready-to-wear and accessories brands, including the likes of Marni, Alberta Ferretti, Christopher Kane and Mary Katranzou, with many more brands due to launch in time for pre-fall 2017. The brand currently has offices in London and Dubai and intends to combine curated content and commerce, with the launch of an accompanying magazine The Mod.
“Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles — a relevant conversation at this time,” notes Ghizlan Guenez, CEO and founder of The Modist. “We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”
sdenman@thenational.ae
