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Abu Dhabi, UAEMonday 18 June 2018

Kuwaiti social-media star Ascia Al Faraj designs bag for Aigner 

The limited-edition bag retails for Dh3,425

The Ascia for Aigner handbag. Courtesy Aigner
The Ascia for Aigner handbag. Courtesy Aigner

Luxury German label Aigner has announced its first collaboration in the Middle East, with Kuwaiti fashion blogger and designer Ascia Al Faraj. The 28-year-old influencer, who has more than 2 million social-media followers, joined forces with the brand’s creative director Christian Alexander Beck, to design the limited-edition Ascia bag.

The bag is a revamp of the classic Genoveva style, and features a marble-print effect on hard-wearing smooth grain leather, which was designed keeping everyday functionality in mind. In addition to the vintage clip lock logo that is the signature clasp of most Aigner bags, this edit comes with an extra pendant affixed to the metal handle with cabochons. The rear side of the pendant is inscribed with the words “Ascia exclusively for Aigner”, in rose gold.

Modest-wear advocate Al Faraj, who is known for her luxe turban headgear, says of the collaboration: “The Genoveva Bag is so versatile and I had so much fun playing around with the colours and patterns. The bag is a perfect reflection of my style and Aigner’s craftsmanship.”

Kuwaiti Instagram star Ascia Al Faraj has more than 2 million followers
Kuwaiti Instagram star Ascia Al Faraj has more than 2 million followers

The limited-edition bag will be available at Aigner boutiques across the Middle East from mid-January, and costs Dh3,425.

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