The Life: Erbil is positioning itself as the place to do business in Iraq.
Erbil remedy to develop Iraqi tourism
ERBIL // Erbil is fast developing as the gateway to the rest of Iraq.
Modern buildings are springing up around the capital of Iraqi Kurdistan and international names are moving in.
But the area at the foot of the ancient Citadel is still the centre of everyday life. Erbil has an array of small shops and a large bazaar, selling goods including trinkets and mobile phones.
Erbil also feels very safe. The pace of life is relaxed and locals are extremely welcoming to foreigners.
Companies that already have a presence in the city include Ernst & Young and Standard Chartered. Other companies, including international hotel brands, are heading to the city.
Agriculture and energy are the main industries driving investment and development in Kurdistan. As a result, infrastructure and amenities are developing rapidly.
Construction is taking place all around the city. Power cuts are less frequent than they once were but it is still common to be plunged into sudden darkness when sitting in a small cafe or restaurant.
Several modern shopping centres are under development and plans to open a Carrefour supermarket in the city is the cause of much anticipation among locals.
A couple of new modern malls have opened recently, including Family Mall, where international brands including Ecco, Timberland and Samsonite can be found, along with a small indoor skating rink and an outdoor amusement park. Another shopping centre in Erbil is the Majidi Mall, which also has a selection of international brands. These malls are becoming increasingly popular places for the locals to hang out. More airlines are flying into the city and a new airport has opened, with the increase in air capacity expected to facilitate further growth.
The quality of hotels available is also fast improving as more business travellers head to Erbil.
The Erbil Rotana opened in December and Millennium & Copthorne has recently taken over the management of the Erbil International Hotel.
A multimillion-dollar refurbishment of the property is planned.
The Quote: "We have stability. We have security. Companies should come here and set up. We have good infrastructure." Omer Fattah Hussain, the former deputy prime minister of the Kurdistan regional government.