x Abu Dhabi, UAEThursday 18 January 2018

Dirhami’s a-mazing lesson on financial literacy

A stand in Abu Dhabi's Marina Mall offered a financial literacy challenge – negotiate a maze successfully or go to jail.

An exhibition designed to encourage financial awareness has attracted 3,700 visitors in 10 days.

The Dirhami financial literacy awareness programme stand in Abu Dhabi’s Marina Mall, which was organised by the Abu Dhabi Council for Economic Development (Adced), posed a series of financial scenarios that helped visitors to navigate a maze.

The answers either led them to the end of the maze successfully or landed them in jail.

Almost 3,000 people took up the challenge, which aimed to teach people how to make sound financial decisions while promoting careful spending and budget planning. A further 730 signed pledges to make better financial decisions such as saving more each month or reducing outgoings.

The stand also attracted a number of young visitors, who received goody bags containing Dirhami-branded moneyboxes to encourage them to save.

Fahad Saeed Al Raqbani, Adced’s director general, said the UAE was vulnerable to an “escalating debt problem”.

Dima Al Bawardi, the executive director of the corporate communication division at Adced, said the exhibition stand at Marina Mall “enabled us to directly communicate with people of all ages and backgrounds.

“Witnessing visitors’ commitment towards embracing Dirhami’s values indicates that Abu Dhabi residents are ready to manage their finances wisely and make sound financial decisions with respect to spending, saving, and planning their budgets.”