Emirates becomes official partner of golf's 2018 Ryder Cup
Dubai airline agrees deal for the event which is scheduled to be held at Le Golf National in France in September next year
Emirates has renewed its existing agreement with the European Tour for a further four years, with the deal including the Dubai airline becoming an official partner of the 2018 Ryder Cup.
The 48th edition of The Ryder Cup, one of the highlights of the sporting calendar, is scheduled to be held at Le Golf National in France in September 2018.
"Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe," said Emirates president Tim Clark.
“As the Official Partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.’’
Emirates currently supports 19 events on the European Tour International Schedule, as well as the Race to Dubai.
The 2017 European Tour will feature the ninth edition of the Race to Dubai, the winner of which will be crowned European Number One at the end of the season.
The reigning Race to Dubai champion is Sweden’s Henrik Stenson, while other players to have held the honour include former world No 1s Lee Westwood, Martin Kaymer, Luke Donald and Rory McIlroy.
Sports sponsorship is a big part of the airline's marketing strategy, with football in particular a key element.
Earlier this month Emirates extended its sponsorship of the FA Cup in England for a further three years.
Its football partnerships also include AC Milan, Real Madrid, Paris Saint-Germain (PSG), 2016/17 FA Cup winner Arsenal and Benfica.
Updated: August 22, 2017 02:33 PM