x Abu Dhabi, UAEMonday 21 August 2017

WATCH: Cara Delevingne's new project with Puma focuses on female empowerment

“I wanted to do more, and I wanted to give women a platform where they can share their stories,” says Delevingne

Cara Delevingne. Courtesy Puma
Cara Delevingne. Courtesy Puma

Cara Delevingne's latest project as brand ambassador for sportswear label Puma sees her emerge as a female role model. 

The two brands have partnered to promote female empowerment in a series of short films, now on YouTube.

A visit to refugee settlements in Uganda earlier this year with the UNHCR ( United Nations High Commissioner for Refugees), inspired Delevingne to create the video series, which was produced in collaboration with Puma and titled Do You Stories.

“This is one of the most incredible experiences I’ve ever had in my life – it really was completely life changing," says Delevingne. "What affected me was watching these young women and seeing what their stories were, what they are struggling with. But what shocked me was their strength, and it inspired me to create this docuseries with PUMA, because I wanted to do more to give women a platform where they can share their own stories.”

The first episode of the Do You Stories video series shows highlights from Delevingne's trip:

In episode two, the brand ambassador is joined by women from Get Lit, a platform that promotes literacy, empowerment and self-expression. In episode three, she takes a self-defense class with the hijab-wearing Dr. Ryhana Dawood, the founder of an initiative called Martial Smarts, and in the fourth episode, she tackles the issue of bullying. 

Delevingne has also collaborated with Puma to design two trainer laces for the brand's Basket Heart shoe. The laces are emblazoned with words like courage, respect  and unique, and profits earned from the sales will benefit the UNHCR.