To mark Mother's Day, which is celebrated in countries including the US, Australia and New Zealand on Sunday, May 10, crew from Emirates have taken part in a viral task sweeping social media.
The challenge may be called Don't Rush, but these women are used to whizzing through the sky at speeds of around 900 kilometres per hour.
A host of female pilots and cabin crew joined a two-minute video, which was released by the Dubai airline on Saturday, May 9.
"Happy Mother’s Day wishes from our flying moms to all mothers near and far," the airline wrote alongside the clip. "Your wings give us strength to fly high."
Happy Mother’s Day wishes from our flying moms to all mothers near and far. Your wings give us strength to fly high. #HappyMothersDay #EmiratesAirline pic.twitter.com/FOgfz1HTFz
— Emirates Airline (@emirates) May 9, 2020
In the video, Emirates employees are filmed at home in their day-to-day life, whether playing with their children on trampolines or feeding little ones.
The women are then each tossed a hat from their uniform, whether a pilot's cap or a emblematic red crew hat with attached headscarf. After holding the headwear up to the camera, the crew members then appear in full uniform, apparently in the blink of an eye.
The video, which has already been viewed more than 36,000 times, has been praised by commenters for celebrating the airline's working mothers.
Emirates's video follows on from the popular Don't Rush challenge, which has primarily been adopted by beauty influencers on social media.
The concept, typically set to Don't Rush by UK rap duo Young T and Bugsey, shows participants going from a natural no-make-up look to being all dolled up with the flick of a make-up brush.
The Emirates video was unveiled the day after the airline revealed it was launching limited passenger flights into the UAE. The services are currently available only from Frankfurt and London Heathrow.
All passengers entering the UAE will have to follow entry restrictions, which include a mandatory DHA test on arrival, a mandatory 14-day quarantine period and a follow-up test.
In addition, all passengers looking to book these flights must receive approval from The Federal Authority for Identity and Citizenship, through the UAE Twajudi Resident service.
