Why head out in search of ways to fill the scorching summer months when one brand can do it for you?
That's the question Jumeirah Group is asking, with the introduction of its latest advertising campaign: 90 Ways to Summer.
Across its domestic properties - and a couple of international ones – the brand has compiled a list of 90 activities, staycations and restaurants - complete with deals and discounts - to help people wile away the sweltering days.
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[ Hotel Insider: Jumeirah Beach Hotel, Dubai ]
[ Hotel insider: Mina A’Salam, Madinat Jumeirah, Dubai ]
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The list is split across six categories: family, dining, shopping, exploring, recharge and indulge. So, if you've always wanted to learn how to cook a steak under the watchful eye of a renowned chef, why not take a steak cooking course with Chef Brian from The Hide? How about taking on the water slides after the sun goes down? Well, Wild Wadi is open until 10pm every Friday throughout summer. Are the children getting restless indoors? Set them up with an ice cream class at Sinbad Kid's Club.
As well as discounts on city hotels and beach resorts, if you've always wanted to splash out on a night at one of the world’s most luxurious hotels, now is probably the time to do it, with a 25 per cent discount on offer at the Burj Al Arab.
Otherwise, between Jumeirah Al Qasr, Mina A'Salam, Al Naseem and the Jumeirah Beach Hotel, and the plethora of restaurants and shops on the doorstep of each of them - a new activity (or pool) is only a short buggy ride away.
And if you're looking to get away from the masses, you'll find a place to relax like the elite nearby, too. Summersalt Beach Club, situated directly in front of Jumeirah Al Naseem, overlooks the steaming waters of the Arabian Gulf. The private beach area will have you reclining on a lounger front and centre for Dubai's best view of the Burj Al Arab, as you soak up some summer rays (or shelter from it under an umbrella). If you get hungry, you don't need to leave either; their culinary concept is inspired by the spice route, meaning plenty of sweet, warm and earthy dishes to sample over an afternoon. The club is only accessible for Burj Al Arab and Al Naseem guests, and anyone else will need to purchase a day pass.
Then again, if the heat is just too much for you and you're heading abroad, the campaign extends to Jumeirah properties in Istanbul, London and Mallorca. Indulgent picnic in Hyde Park, anyone?
The promotion runs from July 1 to September 30.
