Abu Dhabi, UAETuesday 21 January 2020

Instagram Checkout: the new feature will let you shop without ever leaving the app

Big name brands on board include Adidas, Burberry, Zara and Balmain

Instagram Checkout will now let you shop without leaving the app. Reuters
Instagram Checkout will now let you shop without leaving the app. Reuters

It’s already the go-to app for sharing pictures, catching up with friends, and watching real-time story updates and now, Instagram is set to become a one-stop shop.

The photo-sharing platform has today announced that its users will be able to purchase pictured products directly from brands without leaving the app, offering them a secure way to checkout and saving their payment details for future purchases.

Posting on its blog about the update, Instagram said: “When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram.”

It adds that the app will send customers notifications and updates on their purchases, letting them know when the item has been dispatched.

The service will initially be trialed by US customers, although it’s likely the service will be rolled out globally shortly afterwards.

Instagram has released the initial list of brands partnered with Instagram Checkout, and some of the big names so far include Adidas, Zara, Balmain and Nars. However, Instagram says more big name brands will be coming soon.

Updated: March 19, 2019 06:09 PM