Abu Dhabi, UAETuesday 22 October 2019

This six-year-old YouTube star now owns a Dh29.5 million home

South Korean social media influencer Boram has a combined audience of 30 million viewers

South Korean YouTube creator Boram, six, earns an estimated Dh10.7 million a month. Boram Tube ToysReview / YouTube
South Korean YouTube creator Boram, six, earns an estimated Dh10.7 million a month. Boram Tube ToysReview / YouTube

For many of us living in 2019, getting on the property ladder is a lofty or hard-realised dream. For one YouTube star, it's a milestone she's achieved at the tender age of six.

South Korean social media creator Boram, who has two popular accounts on the video platform, has purchased a five-storey property in Seoul's Gangnam suburb, according to registration documents.

The 9.5 billion South Korean won (Dh29.5 million) sale was made through the Boram Family company, which was set up by the YouTuber's parents and uses profits made from Boram's content.

The tiny star, who has amassed more than 30 million subscribers on her Boram Tube ToysReview and Boram Tube Vlog accounts, has an estimated monthly income of Dh10.7 million, according to Sky News.

Boram's content focuses around reviewing children's toys and sharing snippets of her day-to-day life.

Her oldest videos currently viewable on YouTube date back to January 2018, and the most-watched clip, in which she helps make instant noodles, has garnered more than 375 million views:

It's not Boram's first time in the news

Earlier controversial content dating back to 2017 was removed from Boram's channel after it was reported to non-profit organisation Save the Children.

The welfare charity received complaints from South Korean citizens, who were concerned that certain videos "could negatively impact the emotional and ethical development of young viewers", CNN reports.

The clips in question showed the young star pilfering money from her father's wallet, appearing to drive a vehicle on a road and even giving birth, in albeit staged videos.

Save the Children reported the videos to police, and Seoul's Family Court subsequently ordered Boram's parents to complete a counselling course. Her parents also issued an public apology at the time.

Kids are a big business online

Boram is just one of a number of young stars making a living on YouTube. According to Forbes, the wealthiest child social media creator last year was Ryan Kaji, the seven-year-old behind a toy review account with 20 million subscribers. Kaji made $22 million (Dh80.8 million) in 2018 through his channel, the publication reported.

Money can be made through a number of ways on YouTube: revenue made through advertising, sponsored content, merchandise or donations through platforms such as Patreon, a membership platform which allows users to fund their favourite creators.

In the wake of concerns over a rise in child-fronted videos on the platform, YouTube this year switched off the ability to comment on videos of minors.

"We disabled comments from tens of millions of videos that could be subject to prefatory behaviour," the video platform said in a statement at the time.

"These efforts are focused on videos featuring young minors and we will continue to identify videos at risk over the next few months."

Updated: July 30, 2019 10:37 AM

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