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Abu Dhabi, UAEThursday 15 November 2018

Hijabi model Halima Aden is coming to Dubai 

The 21-year-old is returning to the UAE as the face of Max Mara for its Middle East capsule collection

Halima Aden in Max Mara. Courtesy MaxMara
Halima Aden in Max Mara. Courtesy MaxMara

Halima Aden will be at Fashion Avenue in The Dubai Mall on October 22, to celebrate the Middle East edition of Max Mara's capsule collection.

Although Aden first broke out on the style scene when she was part of Kanye West’s Yeezy Season 5 show — wearing her trademark headscarf — it was her turn on the Max Mara runway during Milan Fashion Week 2017 that placed the then 19-year-old firmly in the fashion spotlight. In fact, Max Mara was one of the first big-name brands to put the hijab-wearing model on the runway, kick-starting not only her career, but also encouraging other designers to start thinking about diversity.

The Somali-American model has since walked for the Italian brand in four shows, as well as represented brands such as Alberta Ferreti, Fenty Beauty, Nike, American Eagle, The Modist and Dolce & Gabbana.

Halima Aden wore a voluminous tiger-print kaftan fringed with feathers and topped with a matching turban. Courtesy Dolce & Gabbana
Halima Aden for Dolce & Gabbana

Aden has also made inroads into the UAE, and she was part of Dubai's inaugural Modest Fashion Week last year.

Rasit Bagzibagli and Halima Aden for Modanisa at Dubai Modest Fashion Week. Photo Mustafa Cetin
Halima Aden and Rasit Bagzibagli for Modanisa at Dubai Modest Fashion Week. Photo Mustafa Cetin

And she was in Abu Dhabi to launch Etihad Airways' Runway to Runway programme in April 2017.

Handouts of model Halima Aden in Abu Dhabi with Ethihad Airways *** Local Caption *** AL28 ADU gallery Halima_PHOTO3 PHOTO1.jpg
Aden in Abu Dhabi with Etihad Airways

She also turned up for Rihanna's first make-up masterclass in Dubai in September.

Currently, Aden is fronting the campaign for The Contemporary Muslim Fashions exhibition, ongoing at the Fine Arts Museums in San Francisco.

Model-of-the-moment Halima Aden fronts the campaign for The Contemporary Muslim Fashions exhibition. Courtesy Under-Rapt
Halima Aden for The Contemporary Muslim Fashions exhibition. Courtesy Under-Rapt

Her upcoming trip as the face of Max Mara will see Aden in the brand's new flagship store in The Dubai Mall from 5pm to 7pm. "She blew us away with her intelligence, charisma and courage … she is a shining star and an outstanding role model," says Ian Griffiths, Max Mara's creative director.

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Read more:

'We respect all religions, all cultures': Dolce & Gabbana sends headscarves and saris down the runway

Looks from Dubai Modest Fashion Week — in pictures

Max Mara is all about film, fashion and female empowerment

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