Abu Dhabi, UAEMonday 30 March 2020

Super Bowl LIV: Celebrity-packed commercials set to air during the big game

American football's biggest night of the year has some major star power in its advertising campaigns

Chrissy Teigen and John Legend, and Bryan Cranston all star in 2020 Super Bowl adverts. 
Chrissy Teigen and John Legend, and Bryan Cranston all star in 2020 Super Bowl adverts. 

Every year, the Super Bowl's celebrity-packed adverts are almost as much of a crowd-pleaser as the American football action and performers during the halftime show. And this year looks set to be no different with campaigns from everyone from Chrissy Teigen and John Legend to MC Hammer.

So, if you're not particularly fussed whether the Kansas City Chiefs or San Francisco 49ers win, and are able to look past Shakira and Jennifer Lopez during the halftime show, here are a few of the commercials and teasers for adverts that will be shown during Super Bowl LIV:

Chrissy Teigen and John Legend's Genesis 'Going Away Party':

Teigen and Legend get to show off their acting chops in Genesis GV80's 'young luxury' campaign. The advert had its helicopter footage edited out in the wake of Kobe Bryant's death in a helicopter crash on Sunday, January 26.

Bryan Cranston and Tracee Ellis Ross's 'The Shining' parody for Mountain Dew:

Breaking Bad star Bryan Cranston takes on Jack Nicholson's character in the horror movie parody.

MC Hammer for Cheetos:

No-one should be playing the piano with Cheetos fingers.

John Krasinski, Chris Evans and Rachel Dratch for Hyundai's 'smaht pahk':

A play on the Boston accent, with some star power.

Sam Elliott's 'Old Town Road' for Doritos:

Old Town Road gets the Western treatment as Sam Elliott recites the lyrics to Lil Nas X and Billy Ray Cyrus’ hit song in an old fashioned saloon.

Olay's mission with Lilly Singh, Busy Philipps and Taraji P Henson:

This is just a 19 second teaser for a February 2 'skin care mission' launch, but it already packs some star power, with Katie Couric, Busy Philipps, Lilly Singh, Taraji P Henson and astronaut Nicole Strott all featuring.

Ellen DeGeneres and Portia de Rossi in Amazon's 'before Alexa':

A medieval, Tudor and Game of Thrones-style take on life before home virtual assistants.

Real Housewives for Sabra Hummus:

"Dips about to get real," the Sabra Hummus teaser trailer quips, starring The Real Housewives of New Jersey's Teresa Giudice and Caroline Manzo.

Bill Nye has something bubbling for SodaStream:

Bill Nye (the Science Guy) is here to talk science and big innovation with SodaSteam.


Read more:

What's in a national brand? More than just a slogan and a logo as history shows

Coming to a Dubai taxi near you: digital adverts on windows


Updated: February 2, 2020 06:18 PM



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