While not everyone will go home with a Grammy Award following Sunday night's ceremony, they will, at least, be guaranteed a gift bag.
Every awards season, stars of Hollywood and the US music industry are gifted goodie bags from the (in normal times) lavish ceremonies. And while this awards season looks a little different, in-person and virtual guests at the 63rd annual Grammy Awards, will get treats to take – or be delivered to their – home.
The most diverse Grammys goodie bag yet
“We are proud to have curated our most inclusive gift bag yet, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond,” says Lash Fary, founder of Distinctive Assets, the Los Angeles-based entertainment marketing company putting the gift bags together.
“These entrepreneurs … give back to their communities and the world at large. This was a year to focus on something bigger than the quantity of items or a price tag.”
What’s in the Grammys gift bag?
Inside the Grammys gift bags for 2021 will be an array of goodies, from Bonfire x Trevor Noah Foundation T-shirts and tote bags, to Prince of Peace Ginger Chews and Honey Crystals, Tiger Balm Pain Relieving Patches and Grammy Museum Collection:live.
Guests will also get a gift card for Signed By McFly, a black-owned fashion label known for unisex designs; an anti-racist children's book titled Change-Maker Village; and The Happiness Planner gratitude journal.
They will also contain gifts from Baketivity, Bishology, British M, Canticos, Chubby Chipmunk, Cloud Water + Immunity, Cozy Earth, Cup of Te and games company Exploding Kittens.
Other brands involved include Hayley’s Bracelets, HFactor Hydrogen Water, HGC Apparel, Masktini, Music Connection, Oxygenetix, PETA x Save the Duck, Purely Elizabeth, T2 Tea and more.
Who is performing at the 2021 Grammys?
Taylor Swift, BTS, Dua Lipa and Billie Eilish are among 20 acts that will take to the Grammy Awards 2021 stage in what promises to be an epic three-and-a-half-hour show.
Bad Bunny, Black Pumas, Cardi B, Brandi Carlile, DaBaby, Doja Cat, Mickey Guyton, Haim, Brittany Howard, Miranda Lambert, Lil Baby, Post Malone, Chris Martin, John Mayer, Megan Thee Stallion, Maren Morris, Roddy Ricch and Harry Styles are also set to take to the stage
Many of the night’s performers have also been nominated for an award.
Who is nominated for a Grammy this year?
Beyonce dominated nominations with nine nods for her visual album, Black Is King, making her the second most-nominated artist of all time, with a total of 79 nominations.
British singer Dua Lipa, pop star Taylor Swift and rapper Roddy Ricch got six nominations apiece.
Swift and Dua Lipa will compete for the top prize, Album of the Year, along with RnB singer Post Malone, British band Coldplay, US band Haim, avant-garde British musician Jacob Collier, American soul band Black Pumas and American alternative RnB singer Jhene Aiko.
K-pop sensations BTS got their first major Grammy nod, for the single Dynamite in the Best Pop Duo / Group Performance category, a breakthrough by a South Korean group.
The Best New Artist field included rappers Megan Thee Stallion and Doja Cat, as well as alternative artist Phoebe Bridgers and Noah Cyrus, the younger sister of Miley Cyrus.
Women, including Fiona Apple, Brittany Howard and newcomer Ingrid Andress, packed the rock and country music fields, while Britain's Harry Styles got his first Grammy love with three nods for his work on album Fine Line.
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