x Abu Dhabi, UAESunday 23 July 2017

Avatar breaks box office barrier

Consecutive holiday weekends and pricey 3-D tickets fuel James Cameron's sci-fi eco-thriller past the one-billion-dollar mark.

Ground-breaking science-fiction epic Avatar smashed the one-billion-dollar barrier at the weekend and is on course to become the highest-grossing film of all time, final figures have revealed. Fueled by consecutive holiday weekends and pricey 3-D tickets, North American sales for James Cameron's blockbuster scooped another $68.5 million, for a three-week total of $352.1m, according to the figures.

With more than $670m dollars internationally, Avatar has become only the fifth film ever to gross more than $1bn and is fourth on the all-time list of top earners, box office tracker Exhibitor Relations said. Cameron's 1997 Oscar-winner Titanic remains the highest grossing movie of all time with $1.8bn dollars, followed by 2003's Lord of the Rings finale and 2006's Pirates of the Caribbean: Dead Man's Chest.

However, Exhibitor Relations chief analyst Jeff Bock said that if Avatar continues to register large numbers at the North American box office, it could threaten the Titanic record. *AFP