Prince William and his wife Kate, the Duchess of Cambridge, entered the virtual world of PewDiePie, Logan Paul, KSI et al on Wednesday by launching their own YouTube channel.
The royal couple's inaugural upload took the shape of a 25-second compilation video showing them taking part in activities and functions, including meeting environmentalist David Attenborough, working at a food kitchen and even doing some archery.
Other members of the royal family make fleeting cameos in the clips, including Queen Elizabeth II and the couple's three children: Prince George, 7, Princess Charlotte, 6, and Prince Louis, 3.
The montage is bookended by two light-hearted pieces to camera.
“By the way, you have to be careful what you say now because these guys, they’re filming everything,” says the Duke of Cambridge as the video starts.
“I know!” replies the Duchess.
They sign off with Kate upbraiding her husband for rolling his Rs.
The YouTube channel wasn't the Cambridges' only digital foray.
In perhaps another salvo in their simmering feud with Prince Harry and Meghan Markle, William and Kate's Instagram handle changed from @KensingtonRoyal to @DukeandDuchessofCambridge.
The Duke and Duchess of Sussex use the @SussexRoyal handle, so even online there is now more clear blue water between the couples.
More on the royal family
Watch: Prince Charles tells soldiers they did him proud during Duke of Edinburgh's funeral
