A tanker carrying yeast extract — the key ingredient in that uniquely British breakfast spread Marmite — overturns on the M1, spilling the pungent-smelling liquid onto the road.
Marmite spillage closes major British motorway
LONDON // It was not your typical road accident.
A tanker carrying yeast extract — the key ingredient in that uniquely British breakfast spread Marmite — overturned on a major British motorway, spilling the pungent-smelling liquid onto the road.
The liquid has the same unique smell of Marmite and was being transported to the Marmite factory in Burton-on-Trent in central England to be turned into the black sticky paste that generations of Britons have spread on hot buttered toast.
Police in Yorkshire said the accident happened yesterday evening after the tanker collided with a motorhome on the M1 that links London with north England.
Marmite is a widely popular British food that provokes strong feelings, which the company has played on in marketing campaigns with the slogan "You either love it or hate it".
Those who dislike it cannot bear to even smell the contents of the jar.