x Abu Dhabi, UAE Friday 21 July 2017

Twitter brings UAE cancer patients hope

An initiative started by one person on Twitter 18 months ago has now been officially launched by the Ministry of Social Affairs.

An initiative started by one person on Twitter 18 months ago has now been officially launched by the Ministry of Social Affairs.

The Positive Cancer Foundation was established by Reem Al Buainain on her Twitter account to raise awareness of cancer in the UAE and encourage cooperation between society and cancer patients.

After quickly gaining support, the movement is now officially recognised as an independent institution under the umbrella of the Ministry of Social Affairs, and is considered the first foundation of its kind in the UAE.

Amal Al Haddabi, the chairwoman of the foundation, said: "I highly appreciate the relevant officials of the UAE Ministry of Social Affairs … for their relentless efforts and major role in achieving the establishment of Positive Cancer Foundation."

The foundation aims to increase understanding of cancer among patients and their communities from the moment the disease is diagnosed by assuming an educational and rehabilitation role. This, Ms Al Haddabi said, would reflect positively in the treatment of patients, reducing treatment times and lowering costs.

The group's hands-on work with patients aims to improve their quality of life and aid in their interaction with, and productivity in, society.

Miss Al Buainain, now the deputy chairwoman of the foundation she initiated, said keeping patients' morale high, regardless of their age or gender, was a key goal of the organisation.

"In short, the main objective is to provide the patients with hope," she said.

 

newsdesk@thenational.ae