Film fans will help pay for Dubai resident Richard Holland's medical care by going to the premiere of The Impossible.
Supporters of injured Dubai cyclist head to movie premiere
Cinemagoers will show their support for a severely injured Dubai cyclist by going to the movies, because proceeds from a premiere will go towards a fund-raising campaign.
South African Richard Holland, 30, was hit by a car on October 11 as he cycled near his home in Motor City.
He suffered injuries to his brain as well as broken ribs, punctured lungs, a fractured sternum and right fibula.
The campaign "Back on Your Bike" has been set up to help with Mr Holland's care.
Grand Cinemas will host the premiere of The Impossible at 8.30pm at Ibn Battuta Mall tomorrow.