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Abu Dhabi, UAESaturday 15 December 2018

Sheikh Mohammed bin Rashid launches bid to turn Jumeirah into culture hub

Bus stations and houses will serve as open-air canvases for the Jumeirah Project, which will also see the area host a range of sports events, a Dhow competition, boat races and a food festival

There will be wall-to-wall culture as part of the Jumeirah Project. Courtesy Dubai Media Office
There will be wall-to-wall culture as part of the Jumeirah Project. Courtesy Dubai Media Office

An ambitious bid to transform Jumeirah into a huge culture hub has been launched by Sheikh Mohammed bin Rashid.

The Vice President and Ruler of Dubai has unveiled the Jumeirah Project, which will feature houses decked out in murals, bus stations used as open-air canvases boat races, a food festival, a Dhow competition and a range of sports events.

The exciting initiative is all part of a grander plan to turn the emirate into an open-air museum, in which art, culture and heritage will be celebrated in public places.

Dubai district, home to the iconic Burj Al Arab, will undergo a makeover by 30 artists.

"Our goal is to transform Dubai into a showcase for the highest innovation that is ahead of its time,” said Sheikh Mohammed.

“At the same time, our model of development seeks to ensure balanced growth where people enjoy high levels of happiness. We want to create a place that inspires out-of-the-box thinking, where creative minds from across the world can contribute to creating a glorious future.”

Mona Ghanem Al Marri, the director general of the Government of Dubai Media Office, which initiated the project through its creative arm, Brand Dubai, said it welcomes the ideas and suggestions of the residents of Jumeirah.

“Some of the houses of residents in the area will serve as open-air canvases for murals,” she said.

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It is hoped the project will forge a new identity for the historic area, which was home to fishermen, pearl divers and traders, long before it became popular with foreign residents.

The Jumeirah Road will be the focus of the project, with 30 murals to be created from the Dubai Canal to the Burj Al Arab by a mixture of Emirati and international artists.

Themes will include the links between the city’s past and present and the city’s character which combines modernity with its heritage.

The area is home a number of tourist landmarks including Madinat Jumeirah and Wild Wadi Waterpark.

It is the latest area in Dubai to undergo regeneration. Dubai Creek has been a focus in recent years, and plans were unveiled this summer to revamp the Gold Souk.