Abu Dhabi, UAETuesday 22 September 2020

The UAE's Hope Probe to carry the new Nation Brand to space

The logo features seven lines arranged in the shape of the UAE, representing the leaders of each of the emirates who agreed to unite the country under one flag

A plaque featuring the UAE's new Nation Brand, a logo featuring seven lines representing the leaders of the seven Emirates who agreed to unite the country under one flag, has been attached to the Hope Probe, due to blast off for Mars in the summer. Wam
A plaque featuring the UAE's new Nation Brand, a logo featuring seven lines representing the leaders of the seven Emirates who agreed to unite the country under one flag, has been attached to the Hope Probe, due to blast off for Mars in the summer. Wam

The Hope Probe, which is being sent to space this summer to study the atmosphere on Mars, will carry a picture of the UAE’s new Nation Brand and slogan, "Make it Happen".

Designed by 49 Emiratis, the logo features seven lines arranged in the shape of the UAE, said to represent the leaders of each of the emirates who agreed to unite the country under one flag.

It is displayed on a metallic plaque on the side of the probe along with the motto in Arabic.

"Attaching the UAE Nation Brand to the Hope Probe is a celebration of the scientific milestones that the men and women of the UAE, from engineers and scientists to technicians and mathematicians, have achieved,” said Ahmad Al Falasi, Minister of State for Higher Education and Advanced Skills and Chairman of the UAE Space Agency.

“It is also a clear symbol of our pride in this landmark national project that is considered the greatest Arab project in the field of space exploration."

Mr Al Falasi drew parallels between the UAE Nation Brand and the Hope Probe.

“The seven lines represent seven national pillars through the seven founders,” he said.

“Similarly, the Hope Probe carries the names of Their Highnesses Supreme Council Members and Rulers of the UAE’s seven emirates in addition to Their Highnesses the Crown Princes. This tells of the support our modern country enjoys – through the sons and grandsons of our founding fathers."

Hamad Al Mansouri, chairman of the Mohammed bin Rashid Space Centre, said attaching the UAE Nation Brand to the Hope Probe was an “appropriate expression” for what the new brand represents to the country.

“It reinforces the notion that we live in a nation that does not acknowledge or believe in the impossible and one that has cultivated a culture built on ambition and achieving dreams through determination and hard work," he said.

The Hope Probe will set off for Mars in July, when the Earth and Mars will be at their closest point in two years.

It is expected to reach the Red Planet’s orbit in the first quarter of 2021, during the 50th anniversary of the unification of the UAE. Once it reaches Mars, the probe will collect two years’ worth of scientific data, with a possible two-year extension to 2025.

The probe will collect data on Mars's meteorological layers so scientists can study how the upper and lower layers interact with each another — providing a complete picture of the planet’s atmosphere for the first time.

Updated: January 19, 2020 10:15 AM

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