Online retailers lead surge in Ramadan sales

Sales are surging for online retailers this Ramadan as shoppers snap up gifts in the run-up to the Eid Al Fitr celebrations.

Powered by automated translation

Sales are surging for online retailers this Ramadan as shoppers snap up gifts in the run-up to the Eid Al Fitr celebrations.

Gadgets, computers, jewellery and watches are just some of the products being bought and delivered straight to shoppers' doors.

"It actually helps that it's summer," said Omar Kassim, chief executive of JadoPado.com, which focuses on electronics and fashion. "Less people tend to want to go out and especially more so when they're fasting."

Besides JadoPado.com, Alshop.com, Souq.com and Aido.com have all recorded much better sales this year during Ramadan than last year.

For some of the websites, the increase is by a factor of five.

Online retail has been slow to take off in the Emirates, with concerns about data security and the absence of a postal system often cited as reasons. But consumers are now catching on to the trend as websites can often offer cheaper prices and greater convenience than physical retailers.