With Video: Full of action and extraordinary stunts, a much-anticipated Chinese movie filmed at the Burj Al Arab - amongst other locations - will be released in the UAE today.
Lights, camera, action: Burj Al Arab stars in Chinese action movie
The Burj Al Arab luxury hotel features as one of the key locations in Switch, the long-awaited Chinese action movie released nationwide today with a star-studded cast including Andy Lau, Lin Chi-ling, Zhang Jingchu and Tong Dawei.
Switch tells a story about a Chinese action hero (Andy Lau) battling a multinational organisation to recover a stolen national treasure - the "Dwelling in the Fuchun Mountains" painting.
Filled with fast-paced, suspenseful action and extraordinary stunts, the plot was filmed in four countries and six cities, including Hangzhou, Fuyang, Taipei, Tokyo, Milan and Dubai.
Among some of the breathtaking locations were the Burj Al Arab's helipad, lobby and Al Falak ballroom.
"Over the last few years Burj Al Arab has become a must-visit destination for Chinese travellers coming to Dubai," said Heinrich Morio, the hotel general manager.
"We wanted to introduce our inspiring design and unique décor to the viewers who might not yet be familiar with our hotel. Therefore we were delighted to feature in Switch."
In the last three years, the ease of securing visas to the UAE has helped attract a record number of Chinese tourists and businesspeople to the country, making Chinese visitors among the top three fastest-growing guest segments for Burj Al Arab, and one of the key markets for the Jumeirah Group properties based in Dubai.
Last week, the hotel took part in the International Luxury Travel Market in Shanghai to ensure Chinese guests have more opportunities to learn about the hotel and its offerings.
The hotel put on a show to mark the Chinese New Year celebrations in February with a massive red calligraphic serpent artwork on the sail-shaped exterior welcoming the Year of the Snake. It was well received by guests and Chinese dignitaries attending the Chinese New Year event.