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Abu Dhabi, UAEThursday 20 September 2018

Watch: Etihad celebrates Louvre Abu Dhabi opening with A380 fly-by

The national carrier marked the first day of museum with an aerial spectacular

An Etihad Airways Airbus A380 conducts a low-level fly-by of the new Louvre Abu Dhabi
An Etihad Airways Airbus A380 conducts a low-level fly-by of the new Louvre Abu Dhabi

Hundreds of visitors from around the world were in attendance for yesterday's official opening of the much-anticipated Louvre Abu Dhabi.

The universal museum opened its doors to the public for the first time with a whole host of entertainment, and a low-level fly-by of one of Etihad Airways’ flagship A380 aircraft.

Sporting the airline’s "Facets of Abu Dhabi" livery, the aircraft chosen for the display also featured Louvre Abu Dhabi’s official logo on each of its four engines.

Last month, the airline entered into an exclusive landmark deal with the museum to promote it in the UAE and overseas.

The deal includes support including branding and marketing, social media, public and media relations, events and in-flight programming.

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Read more:

Etihad and Louvre Abu Dhabi sign major agreement to promote landmark museum

At Louvre Abu Dhabi, the city finds a new space to meet and mingle

UAE capital in the eyes of the world: how Louvre Abu Dhabi is changing perceptions through tourism

Louvre Abu Dhabi 360: Check out the galleries from all angles

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Etihad also captured a series of spectacular images from the fly-by, and commissioned a short video directed by up-and-coming Emirati director, Ahmed Abdulqader.

Visuals were shot from the flight deck of the aircraft and from within Louvre Abu Dhabi to celebrate the occasion.

In addition, two specially equipped helicopters were positioned above the capital to capture air-to-air footage of the aircraft as it flew over the museum.

Peter Baumgartner, Etihad Airways chief executive, said: “Abu Dhabi can now proudly take its place among the world’s foremost cultural destinations, and we, as the UAE’s national airline, are poised to play our part in bringing millions of guests to our home to experience this modern wonder of art and humanity first-hand.”

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