The 'Every Step Counts' walkathon not only encourages a healthy lifestyle but also provides a chance to help children in developing countries.
500 Dubai residents step out for health and charity
More than 500 Dubai residents joined Sheikh Majid bin Mohammed, chairman of the Dubai Culture and Arts Authority, at du's Every Step Counts walkathon.
They started Tuesday's walk in the Dubai Mall, carrying banners and flags with the campaign logo and slogans on them, to spread the word of a healthier lifestyle.
"The Every Step Counts walkathon is a great initiative by du that not only promotes and encourages a healthy lifestyle among residents, but also provides an opportunity to help children in developing countries through our school health and nutrition programmes," said Tariq Al Gurg, chief executive of Dubai Cares.
The support from residents and organisations such as du has enabled Dubai Cares to help 8 million children in 31 developing countries, Mr Al Gurg said.
"It's wonderful to see so many of our customers coming together not only for their health, but to support a charitable cause during the holy month," said Osman Sultan, chief executive of du.