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Abu Dhabi, UAESunday 23 September 2018

Etihad and Louvre Abu Dhabi sign major agreement to promote landmark museum

Carrier will offer bespoke tour packages for museum, cargo support and brand boosting

Peter Baumgartner, Etihad Airways chief executive officer, Manuel Rabaté, Louvre Abu Dhabi Director, and Saif Saeed Ghobash, director general of the Department of Culture & Tourism – Abu Dhabi celebrate the landmark partnership agreement under the Louvre Abu Dhabi’s spectacular dome. Courtesy Louvre Abu Dhabi
Peter Baumgartner, Etihad Airways chief executive officer, Manuel Rabaté, Louvre Abu Dhabi Director, and Saif Saeed Ghobash, director general of the Department of Culture & Tourism – Abu Dhabi celebrate the landmark partnership agreement under the Louvre Abu Dhabi’s spectacular dome. Courtesy Louvre Abu Dhabi

Etihad Airways and the Louvre Abu Dhabi have signed a landmark agreement that will see the two companies work together to promote the museum at home and abroad.

The airline will offer bespoke tour packages to Abu Dhabi and the museum, along with a host of other support.

Louvre Abu Dhabi will officially open on November 11 as an iconic landmark on the city’s geographical, cultural and tourist landscape.

“This important partnership comes at an exciting time as we prepare for our grand opening next month," Saif Saeed Ghobash, director general of the Department of Culture & Tourism – Abu Dhabi, said.

"Louvre Abu Dhabi and Etihad Airways not only bring people from around the world to Abu Dhabi, but they are both universal in nature. For the museum, this idea of universal is about understanding human connections from the beginning of time until the present through art. We look forward to celebrating Louvre Abu Dhabi’s opening with the support of our Platinum partner.”

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Abu Dhabi’s tourism experiencing fastest growth in the region

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As a Platinum partner, Etihad will work closely with Louvre Abu Dhabi on areas of brand partnership, marketing, social media, public and media relations, events and exhibitions, cultural exchanges, cargo support, inflight programming, and travel trade support. Etihad Airways’ destination management company, Hala, will collaborate with the museum on bespoke tour packages in Abu Dhabi.

Peter Baumgartner, Etihad Airways chief executive officer, said: “Louvre Abu Dhabi is a universal institution showcasing the achievements of mankind in art, in culture, in humanity – a beacon welcoming visitors to these shores for generations to come.

“Etihad Airways and Louvre Abu Dhabi are two leading characters in the same story and we share a deep bond. As the national airline of the UAE, flying from Abu Dhabi to the world, we are also a universal connector of people. Together with our partners at Louvre Abu Dhabi and the Department of Culture & Tourism – Abu Dhabi, we are committed to bringing guests from across our global network to our home, and to co-creating experiences which will showcase this magnificent museum.”

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