x Abu Dhabi, UAESaturday 22 July 2017

Recycling is the talk of the toon in Abu Dhabi

Khadrah and Soudah is part of a wider campaign of the same name by the Centre of Waste Management Abu Dhabi.

ABU DHABI // A cartoon series aims to teach residents about the importance of reducing waste and recycling.

Khadrah and Soudah is part of a wider campaign of the same name by the Centre of Waste Management Abu Dhabi.

The 12-part series will introduce concepts of public safety and preserving the environment.

"With this series, we seek to establish a mechanism of consistent communication with our stakeholders and leverage our engagement with all segments of the community for shaping a safer and more sustainable environment in Abu Dhabi," said Hani Hosni, acting executive director of strategy and business development at the centre.

The first show aims to highlight the need to replace old, open and unhygienic waste bins, characterised as 'Feddah'. The green bin is referred to as 'Khadrah' while the black bin is 'Soudah'.

The plot details the negative consequences of using Feddah, such as more pollution and a greater risk of diseases.

The green bin is designated for recyclable waste, while non-recyclables such as food must be disposed of in the black bins.

"The Khadrah and Soudah series will inspire the public to adopt recommended practices of waste segregation according to the colours of the bins," said Khaleed Al Bloushi, the centre's acting head of public awareness.

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