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Abu Dhabi, UAETuesday 19 June 2018

Emirates to air Dubai Font video to all passengers

The five-minute video will show work carried out over the past 18 months to produce the new font

The font, the first to bear the name of a city, was developed simultaneously in Latin and Arabic script and is available to 100 million Office 365 users in multiple languages around the world. AFP
The font, the first to bear the name of a city, was developed simultaneously in Latin and Arabic script and is available to 100 million Office 365 users in multiple languages around the world. AFP

A video describing the story of how Dubai Font came to fruition will be aired to all Emirates passengers following a partnership between the airline and The General Secretariat of The Executive Council of Dubai.

The five-minute video will detail Dubai’s transformation and the work carried out over the past 18 months to produce the new font.

Launched in April by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, the font was designed in co-operation with Microsoft.

Sheikh Ahmed bin Saeed, president of Dubai Civil Aviation Authority and chairman and chief executive of Emirates airline and Group, said: “Our global reach, combined with Dubai Font’s status as a powerful tool for self-expression and communication in the region and around the world, made this the perfect marriage. We’re confident that Emirates passengers will enjoy the video greatly, and will come away with an enhanced appreciation of the role that Dubai is playing in the world today."

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Read more:

Dubai Font: Sheikh Hamdan unveils Microsoft’s first font to be created for a city

The fine print behind Dubai’s new font

Huge Dubai Font letters appear at key locations around the city

China's Huawei adopts Dubai Font for phones

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