Deira City Centre has expanded the number of outlets in the mall, joining a number of other shopping centres in Old Dubai that are adding retail space.
The mall has added 55 stores and restaurants, a total of 3,065 square metres of retail, to the 370 businesses it already accommodates.
"Our expansion is creating an enhanced experience for both our loyal customers and new visitors to the mall from new shopping experiences, new amenities and greater accessibility on all fronts," said Fuad Al Najjar, the asset director for the mall.
The new brands at the mall include Tommy Hilfiger, Marks & Spencer, Toys 'R' Us and a 2,000-sq metre Fitness First. More than 15 speciality gold and jewellery stores have also reopened or been added to the mall's retail mix.
Both BurJuman mall and Al Ghurair Centre recently announced expansions as they try to compete with newer, bigger malls in the new parts of Dubai.
Al Ghurair is spending Dh2 billion (US$544.5 million) to add 150 stores to the current 200, and BurJuman is to be increased by 25 per cent in size to nearly 93,000 sq metres.
Visitor numbers at the malls have increased since the opening of the Dubai Metro's Green Line, while Deira City Centre is building a bridge to connect shoppers to the transport system.
