The LED screen above Burger King restaurant on Muroor Road caught fire in the early afternoon.
Abu Dhabi traffic diverted as billboard catches fire
ABU DHBAI// Motorists did a double take yesterday after a huge digital billboard above a fast-food restaurant caught fire.
Four fire engines and a ladder platform were sent to tackle the blaze after smoke was spotted billowing from the LED screen, measuring 20 metres by 8 metres, on the roof of the Burger King fast food restaurant on the corner of Muroor Road at Hamdan Street, shortly after 11am today.
Motorists and pedestrians were diverted from the area for about half-an hour as firefighters tackled the blaze.
Police are still investigating the cause of the fire.