x Abu Dhabi, UAEMonday 24 July 2017

A social-media sentiment analysis of the Dh3.67bn mega-mall project on Al Maryah Island

News that a US$1 billion (Dh3.67bn) mega mall is to be built in Abu Dhabi reached more than 750,000 people around the world, an analysis of social media sentiment has shown.

News that a US$1 billion (Dh3.67bn) mega mall is to be built in Abu Dhabi reached more than 750,000 people around the world, an analysis of social media sentiment has shown.

Word of the shopping and leisure complex, to be constructed on Al Maryah Island, spread through headlines and social media after it was announced at the beginning of this week.

It reached an estimated 775,313 people, made the headlines on 31 occasions and was mentioned publicly on social-media sites by 654 people, according to data produced by Fisheye Analytics. Most - 69 per cent - of the coverage was in the UAE.

Just 3 per cent of reaction was negative, with the "minority" of people on social media wondering if Abu Dhabi needed another mall.

But reaction was relatively muted. The recent announcement of Dubai's Mall of the World generated more than 14 times the chatter.

- Emily Cleland