x Abu Dhabi, UAESunday 21 January 2018

The finish line

The F1 is over for another year, now its time to build on its success.

The roar of the engines has died down, the cars are being crated up for their next stop in Austin, Texas, and the drivers and fans are beginning to leave the country. The caravan may have moved on, but the memory of this year's Formula One Grand Prix will persist.

The annual race, which began in 2009, has helped to put Abu Dhabi on the map by creating awareness about the emirate and what it has to offer both motorsports fans and tourists in general. People from around the world have come to the UAE (and spent their money), not just to attend the race and the associated events, such as the concerts featuring Kylie Minogue and Eminem, but also in the shopping malls, hotels and tourist attractions.

As a growing tourist destination in the Middle East, it is a privilege to have people from so many nations enjoying the UAE's hospitality. The challenges now are to get the same fans - and more - to return for next year's F1 race, and to encourage those who read about the event, or saw it on television, to add the UAE to their future travel itineraries.