Serie A: New arrivals aim to strike it lucky

While big names have headed to France in recent times, there are still plenty of stars to bang in the goals in Italy, writes Ian Hawkey.

Juventus' Spanish forward Fernando Llorente.
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Capocannoniere, translated literally from Italian to English, means "chief gunner". The martial use of the term these days is far less common than the footballing one, which denotes the most prolific goalscorer in a league season. But if it really were a gun, there is no doubt about the direction it would be facing: Paris.

The last winners of the award have been Zlatan Ibrahimovic, formerly of AC Milan, and Edinson Cavani, whose 29 Serie A goals in 2012/13 for Napoli helped propel him to the €64 million (Dh313.75m) transfer fee paid by Paris St Germain to unite him with Ibrahimovic, bought 12 months earlier, in their forward line.

For the second successive summer, a major star left Italy for the bigger money available in the French capital.

Is Serie A weakened as a result of these moves and others, like Marquinhos leaving Roma for Paris to pair up in defence with Thiago Silva, who departed Milan for PSG at the same time as Ibrahimovic?

To an extent, yes, and the economic uncertainties of the Italian game mean Serie A clubs are facing a broader range of competitive peers on the European stage than they did a decade ago.

But that does not mean that Italian football is in inexorable decline, and to look at the array of intriguing newcomers in Serie A is to feel the pulse quicken, especially the several who nourish genuine aspirations to be the next Capocannoniere.

In 2013, the following individuals have joined the Serie A star parade: the leading scorer of the 2010/11 English Premier League and three-time South American Footballer of the Year; the current top scorer in South American World Cup qualifying; a prized centre-forward from the Spain national team who hold the World Cup and European championship; the centre-forward from Uefa's Euro 2012 Team of the Tournament; and the top goalscorer from Euro 2012 and Golden Boot winner of the 2011 Bundesliga season.

That is some stack of credentials. And they attach not to players whose best days lie in the past.

The exciting accumulation of firepower that has distinguished Italian clubs' activities in the summer transfer market is not of the hype-and-hope style that AC Milan, in particular, indulged for a period, when they signed a slowing Ronaldinho and a swelled-up, late-career incarnation of his Brazilian compatriot Ronaldo.

These arriving marksmen are footballers who should be in their prime, or ahead of it. Here are the names and ages, respectively, of the strikers whose distinctions were listed: Carlos Tevez, who has joined Juventus, is 29; Gonzalo Higuain, now at Napoli, is 25; Fernando Llorente, in at Juve, is 28; Mario Balotelli, who joined Milan in January, is 23 and Mario Gomez, who will lead the line for Fiorentina, is 28.

Tevez and Llorente are two extra reasons to believe in Juventus retaining their title. Antonio Conte's squad did not have quite the immaculate record last season of their invincible title-winning campaign of 2011/12, but their progress has been about adding panache to solidity.

They already had variety in the striking positions, with Mirko Vucinic, Sebastian Giovinco and Alex Matri, but there has been a lack of a 15-or-more-goals-a-season type of striker.

Spain's Llorente gives them the option of an orthodox target man, with generous instincts in the penalty area. Tevez's skills are several and proven, while his price - €9m from Manchester City - was low simply because of the deteriorating off-the-field relationship he had with the coaching staff at City.

Can Conte handle the Tevez temperament?

"Players have a habit of becoming less problematic at Juventus," says the ex-Juve and Italy coach, Marcello Lippi.

AC Milan will hope the same is being said next May of their relationship with Balotelli.

Ditto Inter Milan, whose ninth-place finish last term leaves new head coach Walter Mazzarri with huge room for improvement. The impact of young striker Mauro Icardi, handed the blue-and-black No 9 shirt on joining from Sampdoria, will be closely monitored.

Napoli may not have Cavani anymore, but have the experience of Rafael Benitez on the bench, plus the class of Higuain, one of three players who have joined from Real Madrid. With Napoli back in the Champions League, their worldliness should be helpful. Crucially, Marek Hamsik, the Slovakian playmaker, has stayed in Naples.

Roma are in flux, as ever, with a head coach new to the division in Frenchman Rudi Garcia, and may have to set their main target as finishing above neighbours Lazio.

Fiorentina look potentially stronger than either of the capital's clubs, even without the departed Stevan Jovetic, who joined Manchester City. With Spaniard Joaquin delivering from the wing, and Gomez his target in the penalty box, they have something new to add to the vibrant attacking approach cultivated by Vicenzo Montella, coach of the dark horses for Serie A in 2013/14.