With billions watching, wearing the right kit at the World Cup can make or break the moment.
When Germany lifted the World Cup in 2014, they did so in two very good kits.
When Zaire defender Mwepu Ilungu blasted a Brazilian free-kick miles up the pitch in 1974, he was wearing a great shirt.
When Alexi Lalas and his American cohorts hosted the tournament at USA 94, they looked ridiculous.
This year, many international squads have tipped their hat and retrofitted past glories, but the scourge of identikit strips from sport's major apparel suppliers remains. We rank the best and worst home kits on show in Russia.
