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Abu Dhabi, UAESunday 19 August 2018

Gianni Bellini: Meet the man with the biggest football sticker album collection in the world

The Italian has completed more than 4,000 completed albums with approximately 2 million stickers -  and he has still has another 400,000 to stick in

Gianni Bellini, owner of the largest Panini football stickers collection in the world, poses for a picture with with the 1970 Mexico World Cup Panini album, one of the rarest pieces in his collection, in his studio in San Felice sul Panaro, Modena. AFP
Gianni Bellini, owner of the largest Panini football stickers collection in the world, poses for a picture with with the 1970 Mexico World Cup Panini album, one of the rarest pieces in his collection, in his studio in San Felice sul Panaro, Modena. AFP

Newspapers recalling decades of sporting glory line the walls, cupboards overflow with stickers of footballing legends and on a desk, pristine packets lie tantalisingly waiting to be opened: welcome to the home of Gianni Bellini, the man with a claim to the biggest football sticker album collection in the world.

Bellini boasts 4,000 complete albums filled with some two million stickers and another 400,000 yet to stick in.

"Every day after I've finished work and picked up my grandson from school, I spend at least 4 to 6 hours working on them," Bellini said.

The 54-year-old typographer lives in the small town of San Felice sul Panaro around 30 kilometres (18 miles) from Modena - the heartland of renowned sticker maker Panini.

He began his collection around age 13, before taking a small break a few years later.

But soon after getting married aged 19, Bellini picked up where he left off, and published ads in newspapers around the world looking for fellow collectors to exchange albums with.

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"I received 600-700 letters a month, it was the start of correspondences and friendships, many of which I still have today," he laughs.

And his wife Giovanna, who is also a football fan, doesn't mind her husband's diehard hobby.

"I support him and I'm happy too. That way he's always at home, where I can keep an eye on him, he doesn't go to the bar," she jokes.

Every day, Bellini checks for new products online and keeps up with his some three hundred correspondents.

"I send about 5,000 emails a year," he says, pouring over a large diary where everything is logged.

His entire collection is also archived on his computer.

"It's an amazing feeling to finally have the album in your hands," says Bellini as he opens a fresh packet from Mexico.

"But once that emotion is over, you're already thinking about the next album."

Bellini spends upto €5,000 (Dh21,300) a year on his albums which are stored carefully at a temperature of 23 degrees.

Nothing is for sale because "the real collector buys, exchanges, but does not sell," he says.

Bellini's most prized album is that of the 1970 World Cup in Mexico: "Panini's first international album," he says proudly.

On the other hand, the thought of the 1986 Egyptian championship album still makes him shudder: the album got lost when he sent it to be translated and he only found another copy 20 years later.

Gianni Bellini with some of his stickers. AFP 
Gianni Bellini with some of his stickers. AFP 

For Bellini, the albums are also a record of shifts in modern culture because "over the years, you see the changing hairstyles, shirts etc."

The Panini factory in Modena has become almost a second home for him and he buys albums and stickers directly from there.

Although Italian publisher represents only around half of his collection -- there are other manufacturers, such as Topps which holds the rights to the Champions League - Bellini insists that Panini is "the best."

He also regularly holds exhibits of his collection and is involved in a project to open a museum in Chiasso, Switzerland, expected to be inaugurated in mid-2019.

Bellini hopes that his seven-year-old grandson will share his passion, but he'll have to earn his stripes.

"He must understand that he must buy a package, exchange the pictures he is missing with his friends ... Opening a package is like finding some treasure, you never know if you'll find the image that you're missing, that's what's beautiful."

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