A devastating first half hat-trick from Radamel Falcao secured victory in the UEFA Super Cup for Atletico Madrid in Monaco.
Falcao treble stuns former suitors Chelsea to claim Super Cup for Madrid
Chelsea 1 Atletico Madrid 4
The Blues in what was one of their most clueless performances since Roman Abramovich first began his quest for the greatest prize in club football.
The Russian also spent £80million this summer in a bid to ensure he would not have to wait another eight years for more Champions League glory.
But it was the one who got away who came back to haunt him on transfer deadline day this evening as former target Falcao took advantage of some inept defending and tactical naiveté to plunder a first-half treble, with Joao Miranda piling on the misery before Gary Cahill grabbed a consolation.
Falcao's hat-trick was his second in four days and saw him completely outshine Fernando Torres, who endured a nightmare reunion with his boyhood idols just 24 hours after declaring his 18 months of hell was a thing of the past.
Falcao served a fourth-minute warning when his sliding finish hit the crossbar but he made no mistake three minutes later when he raced clear, waited for Petr Cech to commit and dinked the ball beyond the lunging David Luiz on the line and in off the post.
Chelsea did briefly look a threat at the other end, Eden Hazard drilling over, but their midfield had almost no structure and Adrian Lopez and Arda Turan both went close before Falcao struck again in the 18th minute.
Unbelievably, the Blues defence simply stood off one of the world's most lethal finishers as he curled a delicious 15-yard shot into the top corner.
Chelsea now needed the kind of comeback that helped them secure European glory last season but there was no discipline to their attacking and Cech saved from Gabi after Atletico found themselves five on three.
Falcao hit the woodwork for the second time when he threw his head at Lopez's air-shot only to see it hit the post - but he completed a deserved hat-trick moments before half-time when Turan was allowed to run 60 yards unchallenged and squared for the unmarked striker to finish.
Torres's first real attempt of the game in the 50th minute was almost laughable by comparison as Chelsea brought on Oscar for Ramires at the restart.
The change failed to have the desired effect as Atletico made it 4-0 on the hour mark, Miranda poking Mario Suarez's lay-off home.
Jorge Koke's crossed free-kick almost went straight through but was saved by Cech before Cahill drilled home after Atletico failed to clear Frank Lampard's corner.
The Spaniards looked more than capable of restoring their four-goal cushion and David Luiz even turned Emre Belozoglu's cross against his own post in stoppage-time.