Abu Dhabi, UAESunday 26 May 2019

Abu Dhabi Sports to get bigger and better with launch of rebranded channels

Abu Dhabi Sports is set to unveil its rebranded sports channels this weekend, with a fresh line-up of programmes, studios and exclusive broadcasts of a wide variety of sports and events, both local and international.
Abdul Hadi Al Sheikh, Executive Director of Television at Abu Dhabi Media. Courtesy: Abu Dhabi Media
Abdul Hadi Al Sheikh, Executive Director of Television at Abu Dhabi Media. Courtesy: Abu Dhabi Media

Abu Dhabi Sports is set to unveil its rebranded sports channels this weekend, with a fresh line-up of programmes, studios and exclusive broadcasts of a wide variety of sports and events, both local and international.

The broadcaster, part of Abu Dhabi Media, the company that publishes The National, rolls out its new look on Saturday with exclusive coverage of the Italian Super Cup between Juventus, the Serie A champions, and Lazio, who finished runners-up to Juve in the Coppa Italia last season. The action continues with the UAE-Moroccan Super Cup match which will see Wydad Casablanca take on UAE champions Al Ain at the Stade Mohammed V in Casablanca. Both matches will enjoy extensive commentary shows providing in-depth analysis and highlights.

Commenting on the relaunch, HE Mohamed Ebraheem Al Mahmood, chairman and managing director of Abu Dhabi Media said: “The new development offered by Abu Dhabi Sports comes in line with the overall development that Abu Dhabi Media is currently undergoing across its brands and is in line with keeping up with the latest global media trends.

“The reinvention our brands witnessed includes the relaunch of Al Ittihad newspaper, the launch of YAS channel, the redevelopment of both Abu Dhabi and Al Emarat Channels and, today, Abu Dhabi Sports’ relaunch.

“This has been possible through the investment in a team that captures the essence of Emirati culture and strives to provide a leading media platform that attracts Arab viewers on both regional and international scales.”

Yaqoob Al Saadi, director of programmes at Abu Dhabi Sports channel, said the new schedule will feature seven new programmes, ranging from talk shows and documentaries to other informative shows. The programmes are also set to host “prominent local and Arab football stars every week creating a new era for sports talk shows in the region discussing important sport related topics that will further enhance the audience’s knowledge of this domain”.

Shows such as Game Over and Behind The Scenes, the popular programmes dedicated to coverage of the domestic Arabian Gulf League, will return with a brand new look, with new segments covering the latest results, trending topics, news on teams and players.

With the Abu Dhabi World Jiu-Jitsu Championship now one of the most important and competitive events on the international calendar, Abu Dhabi Sports has also developed a show dedicated to the martial art. A weekly programme has also been dedicated to showcase other international sports including basketball, volleyball and swimming.

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Updated: August 6, 2015 04:00 AM

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