Obamas reportedly in discussions to produce shows for Netflix
The Obamas' rumoured show will deal with issues such as health care, immigration, foreign policy, and fighting climate change rather than responding directly to Trump
Netflix shares surged to an all-time high following the news that Barack Obama and Netflix reportedly are negotiating a deal for the former president and his wife, Michelle, to produce shows exclusively for the streaming service.
The proposed deal was reported Friday by The New York Times, which cited people familiar with the discussions who were not identified.
As the world's leading on-demand internet television service, Netflix would offer Obama a global platform to delve into topics that marked his presidency, such as health care, immigration, foreign policy, and fighting climate change.
His wife, Michelle, would also have a stage to explore subjects she was passionate about while first lady, such as nutrition.
The format could include talk-show-style or documentary productions. Obama does not plan to use shows to respond directly to President Donald Trump or other critics, but instead to showcase inspirational stories, according to the Times.
Netflix said it ended last year with about 117 million users, including slightly more than 110 million paid subscribers.
Having shifted its focus to original content, Netflix has scooped awards and helped shake up both the television and film industries with its deep pockets.
Netflix is available in some 200 markets worldwide and produces programs in several languages.
It said it expects to spend between $7.5 billion and $8 billion on content for 2018.
Obama senior adviser Eric Schultz, in a statement provided to The Associated Press, said the Obamas believe in the power of storytelling to inspire.
Schultz said the couple continues to explore new ways to help others share their stories.
The New York Times reported that Obama doesn't intend to use his Netflix shows to respond directly to President Donald Trump or conservative critics.
Netflix did not respond for a request for comment. Obama spokeswoman Katie Hill declined comment on the report.
The report sent shares to an all-time high of $326.74 earlier. The Los Gatos, California, company's stock reached $326.07 in afternoon trading, marking a gain of nearly 3 percent.
Updated: March 11, 2018 10:46 AM