Kuwaiti fragrance house TFK has launched a new scent. Dubbed Dreamy, the perfume will be available exclusively at Tryano in Yas Mall, Abu Dhabi, for the months of January and February. From March onwards, it will sell through other leading perfume retailers. The new fragrance, which is intended to be unisex, merges together ingredients of tea, white flowers, bergamot and citrus with an alluring musky base.
TFK, short for The Fragrance Kitchen, was founded in Kuwait in 2012 by Sheikh Majed Al-Sabah, who was inspired by his grandmother’s traditional Oud, Taif Rose and Agarwood scents.
Before starting TFK, Al-Sabah founded Villa Moda — a luxury department store with labels like Gucci, Prada, Saint Laurent and more. He worked closely with Tom Ford, with whom he collaborated with to create the American fashion designer’s popular Arabian Wood scent. Al-Sabah, who is touted as “The Sheikh of chic” is also a prominent social media figure, and has over 318,000 followers on Instagram alone.
TFK is sold in Kuwait, Saudi Arabia, Dubai, Moscow, Milan, Florence and New York. The brand’s newest fragrance, Dreamy, costs Dh1,105 and is available now at Tryano.
