Abu Dhabi, UAEFriday 24 May 2019

New Evans campaign highlights body diversity

 Evans launches the #IamMe campaign to celebrate beauty and body diversity. Courtesy of Evans
Evans launches the #IamMe campaign to celebrate beauty and body diversity. Courtesy of Evans

British fashion brand Evans was established in 1930, and is known globally for its range of plus-size clothing, swimwear and lingerie, catering to sizes 14-32.

The clothing retailer has just unveiled its latest campaign, titled #IamMe, and features inspirational bloggers and models who prove that you can be both curvy and stylish. The campaign shoot reflects a growing trend in the fashion industry, which is steadily becoming more diverse and accepting of different body shapes and colours. If you ask us, it’s about time!

Along with Milk Model Management girls Hayley Hasselhoff, Alessandra Garcia and Brielle Anyea, Arab-American fashion blogger Nadia Aboulhosn is one of the stars of the campaign. Read our interview with her here.

Updated: July 31, 2016 04:00 AM

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