FO'AH Fragrances
Celebrities can inhale the exclusive scents of perfumes made from the UAE's tree of life - the date palm - and make sure they smell different from anyone else when they get back home. AM Perfume is the brainchild of the Abu Dhabi businessman Abdulla Al Masaood, who had long dreamed of a date palm-scented perfume when he paired up with the French perfumer Givaudan. It took another two years to make his dream a reality. All VIPs can choose from one of five scents, which sell in two sizes for Dh780 and Dh1,080.
T-Junction
The members of Nickelback, Eve, Dannii Minogue and the Dutch singer Eva Simons (pictured) loved their personalised T-Junction T-shirts - each bearing their names written in Arabic, which they received when they visited the VIP Lounge at Formula One. The Emirati sisters behind the company, Dana and Hassa Al Mazrouei, who aim to use modern content to popularise Middle Eastern culture, have made more custom designs for DIFF, each adorned with the names of celebrities from Cate Blanchett to Colin Firth.
Storylines
There are thousands of frames in a feature film, and the Dubai-based British interior designer Yasemin Richie will use every one of them to make you a print composed of streams of colour. Richie has created personalised wall prints for each of the VIPs expected to visit the lounge, based on films they have starred in. Colin Firth will get The King's Speech, Cate Blanchett, Elizabeth: The Golden Age, and Freida Pinto Slumdog Millionaire. Richie's limited-edition collections are available from Singways and Galleries Lafayette in Dubai. Storylines are Dh1,500, www.yaseminrichie.com
Ethical Muse
Tactical Connections, the company behind the VIP Lounge, sought out this passionate social enterprise founded by the Dubai-based expatriates Christina Decker, from the US, and Cathy Leibman, from Australia, as part of the corporate social-responsibility programme for DIFF. Ethical Muse, which launched in spring last year, will be providing handcrafted Dulcie bracelets made from recycled newspapers and magazines and a selection of iPad sleeves made from recycled plastic bags. Outside the lounge, each product sells for Dh150 and funds 20 healthy meals for a community school in Uganda. www.ethicalmuse.com
