Abu Dhabi, UAEWednesday 26 June 2019

Run For The Oceans launched in style with help from the Burj Khalifa

Adidas will donate up to $1.5 million to help our seas

The Burj Khalifa lit up for the Run For the Oceans campaign. Courtesy Adidas 
The Burj Khalifa lit up for the Run For the Oceans campaign. Courtesy Adidas 

World Oceans Day, the global event focusing attention on the ever rising level of plastic pollution in the oceans, was on June 8. Sportswear giant Adidas used the occasion to launch its spin-off fund raising initiative, Run For The Ocean. They launched the app in style in this region, with a huge projection on the the Burj Khalifa.

On until June 16, Run For The Oceans encourages experienced runners and total beginners alike to get out and get running to raise money. For every kilometre logged by every registered runner, Adidas has pledged to donate $1 (with up to $1.5 million ready to be donated), making this a unique chance to get fit and help the planet at the same time.

The raised funds will go to the Parley Ocean School in the Maldives, to teach the youth about pollution. Established by Parley for the Oceans, the groundbreaking company encouraging fashion brands to use reclaimed sea plastic in manufacturing processes.

Children in the Maldives collection plastic waste with Parley for the Oceans
Children in the Maldives collection plastic waste with Parley for the Oceans

To register, download through the Runtastic app

For those not keen to go out in the heat however, the Dubai Design District is staging an installation created entirely from ocean waste, to highlight the scale of the problem. It shows the devastating impact of single use plastic, and the damage it causes.

Updated: June 10, 2019 01:02 PM

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