x Abu Dhabi, UAEWednesday 26 July 2017

Gwyneth captures style in a bottle

The Oscar-winning actress Gwyneth Paltrow is fronting a new ad campaign for a Boss fragrance.

Gwyneth Paltrow stars in an ad campaign for a new fragrance called Nuit. Courtesy Boss
Gwyneth Paltrow stars in an ad campaign for a new fragrance called Nuit. Courtesy Boss

If there's one Oscar-winning actress who continues to generate column inches for her faultless fashion choices, it is surely Gwyneth Paltrow, People Magazine'sMost Stylish Woman of 2012. With her innate sense of style, she was the natural choice for the designer label Boss as it searched for a celebrity to front its campaign for Boss Nuit Pour Femme, which has just been rolled out across the UAE

What is it that you like about the new Boss fragrance?

I think it's beautiful. It's really fresh to me and it's not too overpowering; it's just a nice finishing-off kind of accent. I can imagine wearing it at night, there's something very energetic about it and I really love how it smells.

Where was the campaign shot and what was the theme?

It was a really nice experience. It was easy and it was long days but it was nice energy. I always love an excuse to get to New York, so that was great. I really wanted to try to represent the anticipation of the evening, which is what the perfume is about. So that was in my head.

What type of lady would wear this scent?

She's a career woman, she works hard but she is also is very feminine. There are many sides to her. She's a hardworking woman, serious, dedicated.

How would you sum up your personal style?

I've always had a classic sense of style. I've always been sort of a bit preppy but with a little bit of punk rock in there.

Available now at leading stockists across the UAE, Boss Nuit Pour Femme Eau de Parfum (50 ml) costs Dh285. Boss Nuit Pour Femme Eau de Parfum (75 ml) retails for Dh371. For more information go to fragrances.hugoboss.com/ar/boss-nuit-pour-femme