Emirati sportswomen feature in Nike women’s campaign
The inspirational stories of two Emirati sportswomen are being told by Nike through individual short films in an effort to encourage more women to get active and pursue their dreams.
The first Emirati figure skater Zahra Lari, 21, who is aiming to qualify for the next winter Olympics, and the first female Emirati parkour trainer Amal Murad, 24, feature in the films, which have been released in the lead-up to a “big Nike Women’s moment”, which will be launched later this month in the Middle East.
In the women’s own words, the films tell how they broke through barriers – societal, mental and physical – to reach the levels they’re at today, with advice and encouragement for others who feel inspired to break through their own barriers.
“People should know that Emirati athletes are strong,” says Lari. “We’re confident women who know what we want to do and we work very hard to accomplish what needs to be accomplished.”
• Next week, we profile Amal Murad in the Weekend section of The National