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Abu Dhabi, UAESaturday 20 October 2018

Peak Japan: special Hello Kitty bullet train debuts

The special Shinkansen, or bullet train, will run for the next three months between the western cities of Osaka and Fukuoka

A Shinkansen train adorned with special livery bearing popular character Hello Kitty, in Fukuoka prefecture. AFP
A Shinkansen train adorned with special livery bearing popular character Hello Kitty, in Fukuoka prefecture. AFP

Resplendent in shocking pink, a sleek "Hello Kitty" bullet train, complete with special carriages festooned with images of the global icon from Japan, has been unveiled before it speeds into service this week.

The special Shinkansen, or bullet train, will run for the next three months between the western cities of Osaka and Fukuoka from Saturday, the West Japan Railway firm said, hoping that one of the country's most famous exports will boost tourism.

The interior of a Shinkansen train adorned with images of popular character Hello Kitty. AFP
The interior of a Shinkansen train adorned with images of popular character Hello Kitty. AFP

Passengers will be in left in no doubt what train they are on, with Hello Kitty smiling down from the shades of every window and adorning every passenger's seat cover.

One car will feature a "life-size Hello Kitty doll" – the character is "five apples" tall, according to creator Sanrio – so fans can take selfies, a West Japan Railway spokesman told AFP.

A photo spot inside a Shinkansen train for passengers to pose with popular character Hello Kitty. AFP
A photo spot inside a Shinkansen train for passengers to pose with popular character Hello Kitty. AFP

Another car will have no passenger seats, but will offer regional specialities, including a selection of goods and foods, in a bid to boost the local economy and tourism.

Hello Kitty has spawned a multibillion-dollar industry since Sanrio introduced it in 1974.

The mouthless cat character adorns everything from pencil cases and pyjamas to double-decker buses and airliners.

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