Emirates brings in no-nonsense referee for bad in-flight etiquette
International rugby referee Nigel Owens reminds passengers about fair play in the air in a hilarious new video series
Emirates is celebrating the start of the Rugby World Cup 2019 by pairing up with international referee Nigel Owens to remind passengers of the rules in play when flying with the airline.
In the first of a series of lighthearted videos, rugby refereeing legend Nigel Owens appears on an Emirates flight dressed in an official Rugby World Cup Japan 2019 top.
Blowing his whistle at an Irish rugby-shirt wearing passenger that's falling asleep on another traveller's shoulder, Owens yells "Roll away Green, roll away. Get back on your own side."
The stunned passenger moves back towards his own seat before Owens sprints off down the cabin.
Blowing the whistle on bad behaviour
Dubbed Emirates etiquette guide to Rugby World Cup 2019, the video is the first of several tongue-in-cheek videos designed to show travellers what is fair play in the air.
More videos starring the world-record holding referee will be released across Emirates digital platforms and the airline’s social media channels throughout the tournament.
Hosted every four years, the Rugby World Cup sees 20 nations compete for the coveted Webb Ellis Cup. This year, it is taking place in Japan and kicks off today, Friday, September 20, running until Saturday, November 2.
Emirates is an official worldwide partner of the Rugby World Cup 2019 and passengers flying with the airline can watch all the matches live on Emirates' Boeing 777 fleet and the majority of its A380 aircraft.
Over 1.8 million people are expected to attend the tournament which is the third largest sporting event in the world.
A third of spectators will travel to Japan from overseas with many people making use of Emirates' daily flights to Osaka and Tokyo from Dubai International Airport.
Updated: September 23, 2019 07:54 AM