x Abu Dhabi, UAEThursday 27 July 2017

Burj Al Arab goes the extra mile to ‘wow’ its youngest guests

'Luxury doesn’t have an age limit. It is our job to create the ultimate experience for every Burj Al Arab guest,' says general manager, Heinrich Morio.

The children's personal butler arrives daily with the Sweet Train - a plethora of tantalising treats for the young guests of the Burj Al Arab. Courtesy Jumeirah Group
The children's personal butler arrives daily with the Sweet Train - a plethora of tantalising treats for the young guests of the Burj Al Arab. Courtesy Jumeirah Group

DUBAI// From private butlers to turndown amenities customised for children, Burj Al Arab has spared no effort to win the hearts of its youngest patrons.

The seven-star Dubai hotel, named the best hotel in the world in 2013 by London’s Ultimate Luxury Travel Related Awards, unveiled its newly expanded offering for children which includes bespoke bed, bath and beach attires and personalised infant and child menus.

The suite also comes with 21-inch iMacs and 24-carat gold iPads promising endless hours of entertainment. The exclusive gold iPads and iPhones are also available for sale at the Burj, with the Gold iPad 4G 64GB retailing at Dh 29,950, and a Platinum iPhone 5s 64GB going for Dh 28,980.

In addition, in-suite gaming consoles include Xbox 360 and PlayStations 1, 2, and 3 plus a collection of the most popular games and DVDs.

Then of course, there’s the Sweet Train - a train-shaped trolley offering a plethora of tantalising treats - delivered to the doorstep of each suite by the butler.

For outdoor leisure, children can choose to lounge by the poolside or enjoy a quiet morning at the private beach.

Those who enjoy learning about the environment and wildlife preservation can make a trip to Jumeirah Group’s Dubai Turtle Rehabilitation Project.

But if action and adventure are what they’re after, Wild Wadi Waterpark and Sinbad’s Kids’ Club are just a quick three-minute buggy ride away.

For parents looking to travel light, Burj Al Arab provides all the essentials and comforts of modern living - from air sterilisers and baby monitors to a private toy library, beachside ice lollies and matching parent-child robes and slippers.

“Luxury doesn’t have an age limit,” said Burj Al Arab general manager, Heinrich Morio. “It is our job to create the ultimate experience for every Burj Al Arab guest.”

“Our colleagues have a lot of fun finding imaginative and exhilarating ways to surprise and delight our youngest guests. We empower our colleagues to find unique ways to ‘wow’ children; seeing the child’s excited reaction is as rewarding for us as it is for the child,” he said.

The Burj Al Arab boasts the highest guest-to-staff ratio, with eight employees to each suite, ensuring that all their guests have a memorable experience.

“In our own UAE community and within our GCC community we appreciate that there are a lot of parents with young families who are looking for that extra special vacation. It is our experience that happy children make happy parents so it’s natural that we want to go that extra mile.”

malkhan@thenational.ae