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Bicester Village to host The Modist's first European pop-up

The modestwear e-tailer will run a pop-up in the United Kingdom from August 12 to September 24

The Modist will run its first European pop-up at Bicester Village in the United Kingdom. Courtesy The Modist
The Modist will run its first European pop-up at Bicester Village in the United Kingdom. Courtesy The Modist

Modestwear e-tailer The Modist is to host a summer pop-up at Bicester Village, the UK’s popular outlet shopping destination.

The Modist’s first European pop-up will run from August 12 to September 24, offering collections from its own brand, Layeur, as well as other luxury fashion brands that feature on the site. The brand said some lines from previous seasons will be offered at discounted prices.

“We are delighted about the collaboration with Bicester Village, a pioneer in creating retail experiences that reflect their understanding of the customer, and we are excited to expand our community through them. The Modist is dedicated to offering an elevated and relevant experience to modest dressers globally across their diverse backgrounds, and our pop-up at Bicester Village will embody that,” says Ghizlan Guenez, founder and chief executive, The Modist.

Bicester Village is in the Oxfordshire countryside and is a 46-minute train ride from London’s Marylebone. It is home to more than 160 boutiques featuring leading British and international fashion and lifestyle brands, offering year-round savings of up to 60 per cent off the recommended retail price.

“Ghizlan Guenez’s game-changing vision has captured the attention of a generation, with women across the globe embracing the elegance of dressing modestly.

“We are thrilled to be welcoming The Modist’s first European boutique to Bicester Village this summer; the pop-up will allow our international guests the chance to discover The Modist’s unique edit of the world’s most exciting brands who are quietly leading the charge in modest fashion,” says Desirée Bollier, chair and chief merchant of Value Retail Management, operator of The Bicester Village Shopping Collection.

Updated: August 4, 2019 05:54 PM



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