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Abu Dhabi, UAEWednesday 22 August 2018

Adventurers get a virtual taste of Ras Al Khaimah zipline in London

ZipNow London and Ras Al Khaimah Tourism Development Authority have teamed up to offer daredevils a desert flight augmented reality experience 

Zipliners in London are getting to experience the world's longest zip in Ras Al Khaimah via augmented reality. Ras Al Khaimah Tourism Development Authority
Zipliners in London are getting to experience the world's longest zip in Ras Al Khaimah via augmented reality. Ras Al Khaimah Tourism Development Authority

Ras Al Khaimah Tourism Development Authority is “virtually” flying high in London this week using augmented reality to give zipliners at Southbank riding the world’s longest and fastest city-centre zip a taste of what it’s like to ride the world’s longest.

Jebel Jais Flight London - which gives daredevils a unique way to experience the attraction that sits high in the UAE mountains - was created in partnership between RAK Tourism and ZipNow London.

It uses the latest 360 video and augmented reality technologies and sees thrill seekers don a mask before setting flight across the heart of London.

“One of our key areas of focus is growing our global reputation as the adventure tourism hub of the Middle East and we wanted to do something innovative to showcase the world’s longest zipline to thrillseekers in London,” says Ras Al Khaimah Tourism Development Authority chief executive Haitham Mattar.

“Jebel Jais Flight London, gives flyers a taste of Ras Al Khaimah flying high above our breathtaking mountain scenery and I hope it will inspire them to come and try the real thing for themselves.”

By combining the thrills of ZipNow London and the latest 360 video and Augmented Reality technologies, visitors will get to experience the world's longest zipline that's home in the mountains of Jebel Jais. Ras Al Khaimah Tourism Development Authority
By combining the thrills of ZipNow London and the latest 360 video and Augmented Reality technologies, visitors will get to experience the world's longest zipline that's home in the mountains of Jebel Jais. Ras Al Khaimah Tourism Development Authority

He added that the United Kingdom was “an important and growing market … and we have significantly increased our marketing and promotional efforts to support our aim of increasing visitors from the UK to Ras Al Khaimah by 20 per cent in 2018.”

Visitors to London can experience the Jebel Jais Flight virtual reality experience until September 9.

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