x Abu Dhabi, UAESaturday 22 July 2017

Style File: Simon Lock

The creative director of Dubai Fashion Week talks about the style high-points of his life.

Eating ice cream late at night is a guilty pleasure I would never forgo.
Eating ice cream late at night is a guilty pleasure I would never forgo.

Simon Lock is a fashionista in the true sense of the word. He began his career in 1986 when he set up the Lock Group and started working with several PR agencies before going on to set up the Mercedes Australian Fashion Week. He has been festival director of the Singapore Fashion Festival, as well as senior vice president & managing director at IMG Fashion and Models, Asia Pacific. He is now the creative director of Dubai Fashion Week. He tells Jemma Nicholls about his stylish life.

Dubai Fashion Week runs from October 20-24 at The Arena, Dubai World Trade Centre. For more information visit www.dfw.ae

 

SIMON'S WORLD

BEING STYLISH MEANS... dressing for the occasion and always feeling comfortable in yourself and what you are wearing. MY GREATEST ACHIEVEMENT SO FAR IS... gaining my Level 4 ski instructor's certificate. It's the highest level you can achieve and took me years of training and coaching to achieve it. THE AMBITION I STILL HAVE IS... I'm working on a paradigm shift in the way the fashion industry will globally do business in the future. WHAT DRIVES ME ON IS... a sense of achievement and making a difference. THE BEST PIECE OF ADVICE I'VE EVER BEEN GIVEN IS... dress for success. Plus, enthusiasm and dedication will get you everything you want in life. MY DEFINING MOMENT IN LIFE WAS... receiving the Australian Fashion Laureate in 2010 from the Australian government. THE FAULT I AM NOT TOLERANT FOR IS... racism in any form whatsoever. From a very early age I was told to accept and play with everyone no matter who they are, what they look like and who they believe in. I still believe in this.